[User Short Commentary: Audi, BMW and Benz's core values I see
Audi, BMW and Benz brand are the three high-grade cars.
Grade the gap between the small brands
Niao Mou huge Bianchan Fifty-frequency He Deng Deng raised dilute
BMW's core values is Sheer Driving Pleasure, stressed that fun to drive.
Fang Zhiyong, vice president of BMW Brilliance said: BMW is not respect for other competitors, but do not think that the market space, is not the same as to the development of the road.
BMW still commented that Audi BMW did not pay attention to driving pleasure.
BMW around the world are biased brand image campaign.